Nisa Foundation
Meta Ad Campaign Design
Promoting free, faith-centred web therapy for women and girls
This project focused on designing a series of Meta ads for Nisa Foundation to promote their free web therapy services for women and girls. The goal was to remain fully aligned with Nisa’s established branding while strategically highlighting the “$0 Therapy” message to immediately capture attention and communicate accessibility.
Process
Designing within brand while amplifying impact
I worked closely within Nisa Foundation’s brand guidelines, maintaining their colour palette, typography, and overall visual tone to ensure consistency and trust. To strengthen the call to action, I emphasized the “$0” element through scale and placement, making affordability the focal point of the design. Since women and girls are the primary audience, the imagery is centred on a mother and daughter, reinforcing themes of care, safety, and generational support. The composition was intentionally calm and approachable to reflect the sensitivity of mental health services.
Result
A compassionate and clear digital campaign
The final ads balance brand consistency with strong visual hierarchy, clearly communicating that therapy is both free and accessible. Through thoughtful typography, intentional emphasis, and relatable imagery, the campaign feels trustworthy, supportive, and aligned with Nisa Foundation’s mission to serve and uplift women in the community.
